.webp)
The best know—how not only about photography
.jpg)
Jirka and Lu Lizler
We are George and Lu, podcast creators and educational platforms Photo as a craft. We take pictures, travel, raise a child and try to deliver the best possible photos for clients from the Czech Republic and abroad. We would love to be with you shared experiences acquired through more than 10 years of trial and error, from hundreds of implementations for small clients in the Czech countryside, from photo shoots in the Qatari desert to cosmopolitan hotels in world capitals. We will show you tips, tricks and tutorials from all areas of leadership a successful photography business.
About Us
Why learn with us
You can look forward to the best we use regularly when taking pictures The world's most luxurious hotels and properties. You will learn what it means to work for clients such as Microsoft, Warner Bros., The Ritz -- Carlton, CHANEL, Kempinski, McDonald's or Marriott.
12 years of experience
We share everything we've learned in 12 years of professional photography. From Florida to Sri Lanka...
We tested everything
We stand behind everything we present. We have tried everything on many commercial projects.
We deal with finances
We share extensive knowhow on how to manage your photography business including cashflow, contract pricing or equipment investments.
Awards and Recognition
We collect awards and are the validation for the world's most luxurious hotel chains. We are among the absolute top not only in Europe. No hyperbole.
We go to the heart of the matter
We try our know—how to prune to the marrow. We avoid general and familiar lessons.
You can study anywhere and anytime
When you start and finish is entirely up to you. All you need is a mobile phone, tablet or PC.
.webp)
.webp)
Read how to do it
We write about photography, business, equipment, travel, procurement economics and other topics — with maximum overlap into practice.
.png)
.png)
.png)
Podcast full of know — photography & more
Interviews with Jiří Lízler and interesting guests on various topics related to photography, creative, economics of photo business management, award of contracts, production of demanding campaigns, travel for photo shoots and tons more know—how carefully saved over a decade of experience working on the juiciest projects.
Other EpisodesOur photos are used by global leaders in their fields
Photos for the web, billboard campaigns and product catalogs. We have taken pictures for the most luxurious hotels in the world, prestigious technology companies and for international advertising campaigns.
Focus on inspiration
Don't miss news, secret tips and tricks, photo tutorials and much more...
